Welcome To

Tru Island

Welcome to Tru Island Outdoor Store, your ultimate destination for top-of-the-line watersports equipment, apparel, and other exciting outdoor-related products.

At Tru Island, we are passionate about helping outdoor enthusiasts make the most of their adventures. Whether you’re a seasoned water sports enthusiast or a beginner looking to dive into the world of outdoor activities, we have everything you need to enhance your adventure.

Our Story

Get To Know Us

The name Tru Island comes from our idea of an authentic island experience far from the tourism and traffic. The true raw beauty these isolated places have to offer, is the silence. It teaches peace that you can take with you to the mainland and far from our shore. It’s a mindset truly, and can be embodied anywhere on earth. Seven years ago we relocated to the Florida Keys and instantly fell in love with the island lifestyle and its abundance.  The incredible diversity of the ecosystem right in our own backyard was extremely inspiring. We ran a small cafe and also engaged in the sale and rental of stand-up paddleboards within the marine sanctuary. Through our experiences on the island, we gained valuable knowledge and insights, and this put us on a quest to explore various other islands across the globe.

Our extensive range of products has been carefully curated to meet the highest standards of quality, performance and fun. From cutting-edge water sports equipment such as paddleboards, kayaks, and snorkeling gear to stylish and functional apparel designed to withstand the elements, we offer a comprehensive selection to suit all your outdoor needs.We understand the importance of having reliable gear that enhances your performance and keeps you safe.

We have over 8 years of experience manufacturing watersports products such as paddleboards. With all of our products, it’s important to us that they are durable, made with the best possible materials, and innovative. Built to withstand the rigors of outdoor adventures. Our team of experts is always available to provide personalized advice and guidance, ensuring that you find the perfect equipment tailored to your specific needs.

At Tru Island, we believe that outdoor activities have the power to inspire, rejuvenate, and connect us with nature. We are committed to promoting sustainable practices and supporting initiatives that protect our environment. By choosing Tru Island, you are not only investing in top-quality products but also contributing to the preservation of our beautiful natural landscapes.

We strive to provide an exceptional shopping experience for our customers, with easy online browsing, secure transactions, and prompt delivery. Our dedication to customer satisfaction extends beyond the point of purchase, as we offer reliable after-sales support and assistance.

Founded In

Key Largo, Florida

Founded in the picturesque coastal town of Key Largo, Florida, our journey began as a humble café, serving up mouthwatering meals that delighted locals and tourists alike. But it wasn’t just about the food – we wanted to offer something more, something that would allow people to experience the magic of the surrounding marine sanctuary firsthand. And so, we decided to expand our offerings to include watersports rentals, providing an opportunity for visitors to explore the crystal-clear waters and create unforgettable memories.

It is this love and appreciation for the Florida Keys that drives us to go above and beyond for our customers. We strive to provide an experience that goes beyond the typical tourist offerings, allowing visitors to truly connect with the natural wonders and rich heritage of this incredible place. Whether it’s embarking on a thrilling kayak adventure through mangrove forests, diving into the mesmerizing world of underwater reefs, or simply savoring a delicious meal while soaking in the breathtaking views, we are committed to creating moments that will be cherished for a lifetime.

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